Friday 14 September 2012

generate more ideas...

Generate more ideas...the more brain storming you do the more ideas you will get so keep on thinking.

Short Film
Genre: Drama
Title:  The Insight
In this short film we plan to show how our perception works in a different manner to other people,meaning to say we perceive people differently to what they actually are and we judge them according to our perception, we never truly see others for who they are but for who we think they are.

The story of the film is how this one man is perceived by everyone to have a negative character. We show a day of his life where he goes to his office where his employees perceive him as a very strict, rude and an uptight boss who makes compensations for no one and who does not care about anyone. At lunch, the Cafe that he goes to, the waiter over there also hesitates to take his order. Since that cafe is the one he goes to regularly, people over there also have a very negative perceived image like a person who does not really laugh or smile. Amongst his friends he is considered the boring and the non-adventurous one who does not indulge in anything exciting- even this man’s neighbors do not want to befriend him, they avail every chance they get to avoid him. Returning home will mark the conclusion of the film.

 As soon as he enters his home, his perceived character totally changes. He is now a very soft, calm, loving and a very polite person. When he enters his home, his close friends and relatives are already there and his true self comes forth when he is shown greeting them and spending time with them or we can show that at him home his young daughter awaits him and how is so calm and patient with her, indulging in her childlike games etc.

Target audience for this product would be the teenagers of the upper and the middle class,the lower class can view this as well but they might face problem in understanding it due to the language barrier in Pakistan- not everybody is able to understand English. However, overall this video can be seen by everyone, of any age group because this is something that is done by everyone therefore they can relate to it.

 It will be put up on YouTube but people belonging to category C (the low socio economic class) will not have access to internet so that limits our video to be seen by people belonging to category A and B. The idea behind this short film is Perception and how people judge others very wrongly which I think, so it is relatable to the viewer who would be viewing it, although we think that mostly teenagers would watch this video for they are more frequent users of YouTube etc however it can still be viewed and relatable for adults as well

The video can reach the target audience through internet by uploading it on YouTube. Since everybody these days has an access to internet, they can easily view it and also we can receive their feedback about the video via YouTube.

Media technologies used would be the camera and the editing software's.

Short Film
Genre: Drama
Title: In Pursuit of Success
We plan to work to on a short film that highlights the true events from a person’s life. Person we are going to base the film on is a young boy from a district of Azaad Kashmir- Qayanoos Khan, a garbage collector who scored the second position in Matric Board Examination. The film will highlight his hard work and struggle to attain the respectful position.

The video will be an inspiration for people like him and for those who are frustrated and hopeless about their situation in life.

The story would not just be about the boy and his struggle for studies, but there are a lot of other ways to look at it too; it would also convey the message of not giving up, to keep faith and keep believing that for what one is working so hard will eventually bear  fruit.

The film would start by showing people working at a garbage field in scorching heat- two of these men would be the boy(our main character) and his father. Later, during their lunch time, where they will be shown sharing their lunch, the boy would also be reading/studying simultaneously. This would give viewers an idea that he studies every time he gets a chance and how hard he is working. When scenes from their home will be shot, one of these scenes would show how, even when there is no electricity, the boy is devotedly studying and trying to fully concentrate on his studies.

The Target audience for this media product would be the masses and it would reach them through television and internet. Local TV channels like GEO, HumTV and PTV etc. can air the video since it would be something relating to the struggles and problem that the lower socio-economic class of Pakistan is going through. Moreover, the video can be advertised in newspapers as well.

Technologies needed for the creation of our project would be the cameras and editing software.

 


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